Friction-free is the way in which to be. Navigation is about how straightforward it’s for individuals to maneuver across the web site, discover what they’re searching for and eventually take motion. The eCommerce purchasing expertise ought to be seamless so buyers don’t drop off midway by the method.

Some key elements of eCommerce web site Magento 2 product designer for straightforward navigation embrace:

Effectively-Outlined Product Classes

The highest degree of navigation ought to present the set of classes that the positioning affords. Group merchandise into classes and subcategories that make sense. Class labels work finest as single phrases that describe the vary of merchandise, so buyers can scan by them and immediately perceive what they characterize. It’s finest to user-test web site navigation as a lot as attainable for nice ecommerce UX because it’s a key make-or-break characteristic of the positioning.

Merely put, if buyers can’t discover the product, they can not purchase the product—construct a search operate that helps them simply discover what they’re searching for:

  • Make search omnipresent: Put the search field on each web page and in acquainted places. The field ought to be seen, shortly recognizable, and simple to make use of. Commonplace positions to implement the search field are the highest proper or high heart of the pages, or on the primary menu.
  • Help all types of queries: Searches must help all sorts of queries resembling product names, classes, and product attributes, in addition to customer support associated data. It’s a good suggestion to incorporate a pattern search question within the enter subject to counsel to buyers the usage of the assorted capabilities.
  • Have a search auto-complete performance: Auto-complete performance makes it simpler for buyers to search out what they’re searching for and will increase gross sales potential by suggesting issues throughout the space they’re already looking.
  • Enable sorting and filtering of outcomes: Let buyers type search outcomes primarily based on numerous standards (finest sellers, highest or lowest worth, product ranking, latest merchandise, and so forth.) in addition to get rid of gadgets that don’t match inside a sure class.


Sportsgirl permits sorting and filtering the search outcomes.

Filtering Merchandise

The extra decisions given, the more durable it’s to decide on. Assist buyers discover the appropriate merchandise by implementing filters. It should assist them slender their decisions and soar to their desired product vary instantly.

Product Fast view

A “fast view” reduces the time it takes for buyers to search out the appropriate product by eliminating pointless web page hundreds. Sometimes, the product particulars are displayed in a modal window over the seen web page. Don’t attempt to present all of the product particulars, as an alternative, embrace a hyperlink to the total product web page to view full particulars. Additionally, make sure to embrace a prominently positioned “Add to Cart” button in addition to a “Save to Wishlist” performance.


A ‘fast view’ modal window from City Outfitters.

Particular Provides

Consumers at all times search for particular affords, reductions, or finest offers. Make unique affords seen so buyers find out about them. Even when the worth variations aren’t that nice, the psychological sense of saving some cash creates an phantasm of getting an higher hand.

eCommerce Product Web page Design

For excellent eCommerce UX when buyers efficiently discover the product they need, allow them to discover outconcerning the product. Design a product web page that creates an expertise that’s as just like an in-person purchasing expertise as a lot attainable, by together with plenty of pictures, detailed descriptions and every other helpful and associated details about the product. Let’s take an in-depth take a look at what this implies.

Present Nice Product Pictures


MR PORTER’s product pictures embrace a zoom characteristic and even a video.

With eCommerce, buyers can’t contact, really feel, or check out the product. As a substitute, every little thing depends upon what they see on-line. For this reason offering product pictures that clearly exhibit all elements of the product is essential. Here’s a guidelines for excellent product pictures:

  • Use a white background: The background for product pictures shouldn’t distract or battle with the product itself. A white background works finest as a result of it permits the product to face out, and works with virtually any fashion or shade scheme.
  • Use high-quality, massive pictures: Good pictures promote the product. Excessive-quality pictures catch buyers’ curiosity and present them precisely what they’re shopping for. Having massive pictures lets buyers zoom up and study a product in nice element.


Excessive-quality product pictures on a minimalist UI make merchandise look enticing to clients and contribute to nice eCommerce UX. (by Greg Dlubacz)
  • Use quite a lot of pictures: Show the product from various completely different angles and embrace close-ups with the intention to present a extra full sense of the product. A 360-degree view, the place they will transfer the product round, is an effective approach to supply an expertise near bodily going into the shop and fascinating with it. VR eCommerce is the subsequent wave of this expertise.
  • Use video: Movies have the power to ship loads of data in a brief period of time. Use a video to indicate the product in use, and to supply as a lot practical data as attainable.
  • Be constant: Use pictures which can be constant throughout a number of pages, and are additionally consistent with the appear and feel of the remainder of the web site. This may preserve every little thing wanting clear and uncluttered. The primary product picture ought to be the identical throughout all areas of the positioning, resembling product highlights or within the featured gadgets part.

Leave a Reply

Your email address will not be published. Required fields are marked *