Video Production Tips for Facebook

Video is turning into extra necessary on social media. As the worldwide battle for consideration heats up, corporations can seize viewers and drive engagement with Fb movies.

Listed below are our high suggestions for taking pictures and posting Fb movies.

Use subtitles

Round 85% of Fb movies are watched with out sound.

Many customers will scroll by means of their newsfeed after they’re on a bus or taking a break at work, in order that they gained’t be capable of take heed to your video production.

In case your viewer doesn’t know what’s occurring with out sound then they’re unlikely to stay round very lengthy. Including captions may be time-consuming, however it’s comparatively simple.

Shoot sq. movies

Buffer says that sq. movies are extra common on Fb. Notably on cellular the place extra movies are watched.

Widescreen movies take up 78% extra display actual property within the Fb information feed on cellular than on desktop.

And with cellular looking solely going up, it’s nicely price experimenting with sq. movies to see in the event that they enhance your video engagement fee.

Seize individuals’s consideration

The Fb information feed is basically one large competitors for the scroller’s consideration. And with a lot nice content material on the platform lately, it’s good to stand out.

Ensure that there’s one thing to hook your viewer within the first three seconds of your video.

You are able to do this with a tantalising customized thumbnail or a brief motion clip initially of your video that whets the viewer’s urge for food.

Easy movies

Seize and preserve your viewers’s consideration with a easy and straightforward to grasp message.

For those who can’t sum up what your video is about in a single sentence, then your level in all probability isn’t going to hit house with Fb viewers.

Easy movies are additionally simpler to share, which is essential in terms of ‘going viral’ with Fb content material.

Shareable

Fb’s algorithm is all about sharing. Probably the most shared movies often seem forward of different movies in individuals’s information feeds.

There is no such thing as a set method to win shares in your video. You may ask your followers to share however this can solely get you up to now.

One of the best ways to go viral is to consider why individuals may share your video and create your video with this purpose in thoughts.

Your video might make somebody’s associates chortle. It might assist them showcase or it might categorical how they really feel a few sure subject. These are all the reason why somebody may share your video.

Compelling copy

The little piece of copy that accompanies your video is one other alternative so that you can entice viewers in and generate engagement.

Fb will truncate your copy with a ‘learn extra’ tag after about 400 characters, so that you wish to preserve your description comparatively brief.

However make sure that it’s lengthy sufficient to inform the viewer what they’re about to look at and embrace a name to motion in the event you can.

Reside video

Fb lately tweaked their algorithm, giving extra weight to dwell movies. It is because individuals watch dwell movies for about thrice longer than common movies.

Reside broadcasting isn’t appropriate for all movies. Clearly, if you wish to take a number of cuts or edit your video, you’ll wrestle with the dwell format.

However some movies work rather well. Strive dwell streaming a particular occasion, a tutorial or one other attention-grabbing scene you could shoot on the fly.